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Lilien and Rangaswamy: Marketing Engineering - http://www.mktgeng.com/
Software tools and books for decision making by Gary L. Lilien and Arvind Rangaswamy. Includes geodemographic, cluster and conjoint analysis, and resource allocation. |
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Optimal IQ - http://www.optimaliq.com/
Reporting, interpretation, and analysis software to help marketers with database integration. |
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Infinata Inc. - http://www.infinata.com/
eCRM solutions including customer analytics and campaign management tools. Software is designed to help companies boost customer retention, loyalty and maximize sales and marketing ROI. |
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Aprimo Marketing - http://www.aprimo.com/
Software that tracks, manages, and integrates marketing campaigns and activities. |
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Marketing Management Analytics - http://www.mma.com/
Creates customized marketing and sales software systems that allow consumer product companies to optimize their marketing strategies, reduce costs, and maximize their profits. |