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Web Pages
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  Lilien and Rangaswamy: Marketing Engineering http://www.mktgeng.com/
Software tools and books for decision making by Gary L. Lilien and Arvind Rangaswamy. Includes geodemographic, cluster and conjoint analysis, and resource allocation.
  Optimal IQ http://www.optimaliq.com/
Reporting, interpretation, and analysis software to help marketers with database integration.
  Infinata Inc. http://www.infinata.com/
eCRM solutions including customer analytics and campaign management tools. Software is designed to help companies boost customer retention, loyalty and maximize sales and marketing ROI.
  Aprimo Marketing http://www.aprimo.com/
Software that tracks, manages, and integrates marketing campaigns and activities.
  Marketing Management Analytics http://www.mma.com/
Creates customized marketing and sales software systems that allow consumer product companies to optimize their marketing strategies, reduce costs, and maximize their profits.
  MediaPlan http://www.mediaplan.com/
Provides advanced tools for media and marketing analysis.
  Portrait Software http://www.portraitsoftware.com/
Provides tools for analysing customer data and optimizing interactions.
  Market Modelling Ltd http://www.market-modelling.co.uk/
Strategic marketing software handling the classical formats of analysis described in textbooks.
  Predictive Dynamix http://www.predictivedynamix.com/
Data mining and predictive modeling software across various industries including marketing, geographical information systems (GIS), customer relationship management (CRM), finance, and engineering applications.
  RMH Associates, Inc. http://www.rmhassociates.com/
Customer profitability analysis for the banking industry.
  Marketing Analytics Inc. http://www.marketinganalytics.com/
Software and consulting firm specializing in the analysis of sales and marketing applications.
  Genalytics Predictive Modeling http://www.genalytics.com/
Provides automated marketing analytics solutions transforming customer data into marketing information.
  Magellan Ingénierie http://www.magellan-ing.fr/
ChronoMap provides geomarketing analysis software to find the best place for your new sales outlet. ChronoWay calculates optimized routes.

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