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Ethics and Standards

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	Advertising and Marketing on the Internet: Rules of the Road - http://www.ftc.gov/bcp/conline/pubs/buspubs/ruleroad.htm FTC rules and guidelines to protect businesses and consumers and help maintain the credibility of the Internet as an advertising medium
	Search Engine Optimization Standards Discussion - http://www.bruceclay.com/EmergingStandards.htm Examines the issues surrounding SEO standards of conduct.
	Nigritude Ultramarine FAQ - http://www.nigritudeultramarines.com/ Originally created for an SEO contest, this FAQ answers a wide range of questions about search engine optimization with a focus on the ethics of various SEO techniques.
	The Control of Misleading Advertisements Regulations 1988 - http://www.opsi.gov.uk/si/si1988/Uksi_19880915_en_1.htm UK Act of Parliament that covers misleading advertising on the Internet.
	Customer's Guide to Ethical Search Engine Optimisation - http://www.bigmouthmedia.com/search_engine_information/customer_guide/ A series of articles that help discern ethical search engine optimisation services from unethical ones. Advice on how to deal with unethical providers and how to reduce the risk of investing in such services is also included.

	Black Hat SEO - http://www.blackhatseo.com/ Worst practices, software and gimmicks to avoid.
	FTC Halts Internet Pagejacking Scam - http://www.ftc.gov/opa/1999/09/atariz.htm Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings.
	The Classification of Search Engine Spam - http://www.silverdisc.co.uk/articles/spam-classification/ Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.
	Email Marketing Ethics and Spam Reporting - http://www.tamingthebeast.net/articles/EmailMarketingEthicsSpamReporting.htm Guide to avoiding being spammed and sending e-mail without spamming.
	Desperately Seeking Search Engine Marketing Standards - http://searchenginewatch.com/showPage.html?page=2164371 Reviews efforts to create standards for SEO industry and search engine marketing professionals.

	The Curse of Cloaking - http://www.websitepublisher.net/article/cloaking/ Describes the action of cloaking and explains why you should not do it.
	Search Engines: Economics & Ethics - http://www.saintlouisflamenco.com/webmaster/searchengines.htm Talks about the difficulties in getting listed in a search engine and search engine ethics implications.
	Search Engine Disclosure Ratings: May 2003 - http://searchenginewatch.com/showPage.html?page=2214891 Reviews major search engines to see if disclosures of paid content are clear and conspicuous.
	CommercialAlert Complaint to the FTC - http://www.commercialalert.org/index.php?category_id=1&subcategory_id=24&article_id=113 Details CommercialAlert's 2001 complaint of deceptive advertising in search results, and the FTC's ruling from 2002.

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